DAMAC Properties Unveils ‘Chelsea Residences by DAMAC’ at Exclusive Launch in Stamford Bridge
Chelsea F.C.-branded residences officially introduced to UK-based investors at exclusive Stamford Bridge event
A new benchmark in luxury waterfront living in Dubai, blending sports prestige with world-class design
London, 14 May 2025 – DAMAC Properties, the Middle East’s premier luxury real estate developer, has officially unveiled Chelsea Residences by DAMAC at a landmark event hosted at Stamford Bridge, London. This launch marks the debut of the first-ever Chelsea F.C.-branded residential project, blending the legacy of two globally recognised icons - DAMAC and Chelsea F.C. - to create an extraordinary lifestyle offering in the heart of Dubai.
The exclusive event attracted leading investors, high-net-worth individuals, and executives from the Chelsea F.C., underscoring the project’s international appeal and particularly its attractiveness to British and European buyers seeking premium real estate opportunities in Dubai.
Amira Sajwani, Managing Director of Sales & Development at DAMAC, commented: “Chelsea Residences by DAMAC is the epitome of our philosophy to bring global partnerships to life through world-class design and lifestyle experiences. Our collaboration with Chelsea F.C. is a first-of-the-kind and offers an unmatched residential opportunity for buyers who value exclusivity and quality. With Dubai’s reputation as a leading global city for luxury real estate, we are confident this project will set new benchmarks for branded residences.”
Todd Kline, President of Commercial at Chelsea F.C., added: “This partnership with DAMAC signals an exciting chapter in the Chelsea story, bringing our club’s spirit and prestige into the real estate world. Chelsea Residences by DAMAC will give our fans and discerning buyers the chance to become part of the Chelsea legacy in an entirely new and extraordinary way.”
Strategically located within Dubai Maritime City, one of the last remaining prime waterfront plots in the city, Chelsea Residences by DAMAC comprises six striking towers soaring to 130 metres, with over 1,400 sea-facing residences offering sweeping 270-degree views of the Arabian Gulf and the spectacular Dubai skyline.
Dubai continues to stand out as one of the world’s most compelling real estate markets, particularly for British investors. The city offers consistently high gross rental yields averaging 7%, significantly outperforming comparable global cities such as London and New York. The emirate’s investor-friendly policies, including zero property tax, no capital gains tax, and no income tax on rental income, further enhance the appeal of purchasing property in Dubai. In addition, the growing British expatriate community—now numbering over 180,0001, further reflects Dubai’s position as a preferred lifestyle and investment destination for UK nationals.
Chelsea Residences by DAMAC has been designed as the ultimate branded living experience. Residents will enjoy a meticulously curated Chelsea F.C.-inspired lifestyle, featuring an array of exclusive branded amenities including a rooftop football pitch, Athlete Performance Centre, Chelsea Sports Bar, private cinema, and the vibrant Aquarium Lounge. An exceptional wellness offering will include a cryotherapy centre, aerial yoga studio, forest relaxation pods, and a starlit wellness centre. Dining concepts will feature Dubai’s first healthy mono-diet café and the exclusive ‘Captain’s Table’ event series hosted by Chelsea legends, creating a fully immersive branded lifestyle community.
Prices for units start from AED 2.17 million (approximately GBP 470,000), with one-, two-, and three-bedroom configurations available, making the development an attractive proposition for London-based investors seeking both lifestyle and capital appreciation.
Branded residences remain one of the most resilient and fastest-growing segments of UAE’s luxury real estate market, which is the third largest country market for branded residences globally, with Dubai taking the top place among world cities, according to the Spotlight on Branded Residences report from Savills2. The city recorded US$8.5 billion3 in total sales in H2 2024 and a 36 percent jump in transaction volume compared to H1 2024. Chelsea Residences by DAMAC is positioned to capitalise on this surging demand, delivering a distinct blend of luxury, sport, and wellness living.